Fundamental Design
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Fundamental Design Fundamental Design is a multidisciplinary graphic design and photography agency based in Christchurch near Bournemouth in Dorset. Design is Fundamental to any brand. It is a strategic element in making any organisation stand out and be noticed. Driven by a passion for design, Fundamental delivers creative graphic design solutions to engage your target audience, to promote your products and services, and to help you grow your brand.

We deliver with a common-sense approach, never forgetting that our solution has to address a real-life business need. Clients tell us that we are a breeze to work with. They trust us as a natural extension of their team. We listen. We thrive on challenges. We are commited to creating original, inspirational design.
Highlights

read more › Lisa is an absolute pleasure to work with from start to finish on any job. She has a calm, easy going, can do attitude and is absolutely a team person, fitting easily into whatever client situation I introduce her to. She goes about her work quietly and without fuss, but always with slick, highly functional and great-looking results. If she needs to challenge a brief to achieve these results, she will. She is logical, thorough and questioning as well as creative - a great combination! Fundamental Design is a Graphic Design Agency based near Bournemouth, Dorset.

read more › The Client // Alternative is a market-leading, nationwide, independent digital document solutions provider. As a Canon-accredited partner, it focuses its expertise around the Canon portfolio of print and document solutions, and offers much higher levels of service than multi-franchised dealers in the UK. Alternative came to us through recommendation and required a complete revamp of its existing website. What We Did // First, we discussed the company's aims and ambitions in order to fully understand the message the website needed to communicate.

read more › The Client // AM Dental Ceramics are a team of highly skilled dental technicians with a passion for creating the best cosmetic dental solutions. AM Dental provides private dentists, UK-wide, with cosmetic dental solutions, from implants, crowns and bridgework to veneers and inlays. What We Did // AM Dental approached us to give them a total brand overhaul. We first created their identity and then implemented it through their communications, on- and offline. After listening to their aims and aspirations, we created a coherent brand presence that set them apart from their competitors.

read more › The Client // The Association of Medical Research Charities (AMRC) is the national membership organisation of the UK's leading medical and health research charities. A strong, collective voice, AMRC interprets and influences the political and regulatory environment, supports innovation and collaboration, and encourages public investment in research. What we did // Our first project for AMRC was to create a special publication marking the organisation's 21st anniversary. The book told the story of AMRC through its member charities and the text was supported throughout by strong visual graphics including a quick reference timeline and chapters colour coded with dramatic images depicting the particular area of research.

read more › The Client // Blackhawk are a team of experienced and discreet analysts, investigators and specialists. Blackhawk advise organisations in all sectors, including leading firms of solicitors, major property companies, financial organisations, FTSE clients, small business and high yield individuals. What We Did // Blackhawk wanted to elevate its business to the next level. In doing so it needed a complete brand overhaul. We created a brand identity and a consistant visual language that spoke to the international business community from corporate organisations to high yield individuals and solicitors.

read more › The Client // Buckley Lamb is one of the world's leading manufacturers of reusable surgical gowns, scrubwear, patient wear, nightwear and healthcare textiles. The company produces clothing with protection, comfort and durability and has been in business since 1972. Buckley Lamb required a complete rebrand and asked us to look at their logo, stationery, printed touch points and website. What We Did // Buckley Lamb had a rather old and tired identity dating back to the 1970s. We were approached to bring the company into the 21st century, visually repositioning it as one of the world's leading companies in this market.

read more › The Client // David Price Design Architects is one of the most highly-regarded architecture and design studios in the South of France, with offices in Provence and the Riviera. What We Did // We were approached by David Price Design care of Caroline Collet PR, who we work with on a regular basis, to re-design their original website. They were keen to establish an online presence which was more representative of who the company is now and exhibit their aspirations for the future. We re-designed and programmed a website which strongly show-cased David Price's architectural style and representative of the area in the South of France.

read more › The Client // eOffice provides one of the best collaborative work spaces in London, creating a new business culture surrounded by technology and infrastructure conducive to co-working. The aim is to help business executives work in a cost-effective environment without having to sacrifice professionalism and prestige. Lisa is a very talented graphic designer. We have been collaborating with her for many years and she has been important in the creating and development of the eOffice brand and marketing strategy, with high level work both in digital and printed formats.

read more › The Client // Eton Heights is a prestigious and exclusive new build development of 23 highly individual and spacious apartments in the leafy suburb of Woodford Green, near Epping Forest, Essex. First Grosvenor Properties sought a branding agency that could create a brand identity that would reflect the residential apartments as a luxury product and showcase the benefits of its location. What we did // We worked very closely alongside interior designers at Ashleycarter Consultants to develop the branding for this prestigious development in order to help communicate with its future buyers.

read more › The Client // Faith Shoes, a destination for the young, a place where the latest catwalk trends are brought at affordable prices. Fusing inspirational design with affordability. For the girl who is mad about shoes, Faith is a fashion haven. What we did //With a successful creative pitch and a series of brainstorming sessions under our belts, the Faith brand was created. The identity reflected their customer: fun, stylish, confident and sexy. Working alongside interior designers at Broadway Malyan this brand essence was then rolled out across their shops nationwide.

read more › The Client // Gatsby & Miller's first hair salon is based in Amersham and the business aims to establish a chain of salons across the south of England. The founders approached us to create a brand strategy to take forward their vision of translating the latest trends into realistic, wearable styles. What We Did // The hair salon was a concept in its infancy and needed a complete brand strategy, from name generation and brand identity to interior graphics, website and a full range of printed material.

read more › The Client // Halcyon Offices are the biggest and most diverse provider of serviced offices in Leatherhead, Surrey. Their locations range from beautiful listed buildings through to contemporary glass structures and the interiors are individually suited to each site. The client required a complete re-brand from logo through to digital media. What we did // We worked very closely with Halcyon Offices to create a timeless identity introducing new typefaces and graphic elements to strengthen the name, and a more professional front face to the business.

read more › The Client // KKE Architects is an architecture and landscape design practice, established in 2005 and named after its founding directors. The practice specialises in healthcare design, especially the design of hospices (over 25 completed projects to date), with a growing portfolio of education, residential and office projects. KKE's work has won or been nominated for a number of leading awards, including the RIBA and Civic Trust awards. We were approached by KKE Architects care of Caroline Collet PR, who we work with on a regular basis, to create a website presence to showcase the company and their work.

read more › The Client // Established in 1987, Leap prevents the escalation of everyday conflict into destructive behaviour and violence by giving young people and the professionals that work with them the skills to understand the causes and consequences of conflict. Leap works in partnership with the criminal justice system, community groups, the police, teachers and commercial organisations to provide training on leadership, challenging behaviour, peer mediation, identity and prejudice, preventing knife crime and group offending.

read more › The Client // mSpace is an architecture and contractor practice based in Surrey. In addition to larger projects, the company will undertake the design and build of one-off cutting-edge houses. We were approached by mSpace to design a logo and brand their business. What We Did // We created a mark that was abstract, structural and modular in feel and sat with simple, classic typography. Further work continued to stationery, signage and a simple new business website presence. We have been commissioned by mSpace on a number of occasions to design brochures on behalf of their clients, particularly for new developments.

read more › The Client // Pink Toast is a new business situated within Halcyon Serviced Offices and provide caf culture and corporate lunches for the clients within the offices. Their plan was to offer caf facilities and corporate lunches to all businesses within the Halcyon group and eventually to companies beyond, within the Leatherhead area. We were commissioned to start from scratch and design a front face to the business. What we did // Due to such a successful re-brand of Halcyon completed the year previous, Pink Toast approached us to design a logo, branding and interiors for their new premises within Thorncroft Manor, Leatherhead.

read more › The Client // PrivatSea provides expert service and advice on all aspects of the yachting industry: from yacht sales, yacht chartering, yacht management, to new construction and refitting. They also offer excellent benefits through their prestigious Luxury Alliance. PrivatSea required a website of high caliber to showcase within their industry and correctly position the business. We tendered for the website design and CMS build and won over other agencies. What we did // PrivatSea had a number of separate websites representing each part of the established business; our challenge was to amalgamate and produce one quality showcase website presence.

read more › The Client // Selling Interactions is a sales training consultancy. Its international network comprises outstanding trainers and consultants who are experts in their field and deliver top-quality international sales training. What We Did // Selling Interactions required a complete rebrand, from logo through to digital media. After getting under the skin of the organisation, we created a brand identity that echoed SIL's mission of 'research-led sales excellence'. We then took the brand forward, giving them an online presence that set them apart from their competitors, highlighting their international network.

read more › The Client // Silver Sense sells modern clothing and accessories for babies and children who suffer with eczema, molluscum and other skin conditions. The company designs all the clothes in the range, which are then made in Nottinghamshire by a team of skilled local knitters and sewers. Silver Sense came to us care of Ashleycarter Consultants. What we did // Over a three-year period, we have worked closely alongside Ashleycarter to develop the branding of this new children's clothing company. Our work started with tweaking the existing logo; we were then asked to design a set of graphic characters to be used on the clothing and future branded assets.

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