Business Details
21 Years
experience
Creative Graphic Design Services in Edinburgh
Established in 2005, Heedi Design is a creative studio based in Edinburgh that specialises in graphic design, branding, animation, and publication design. Our approach combines creativity, craft, and collaboration to deliver impactful visual solutions tailored to our clients' goals. With experience working with startups, charities, and global organisations, we prioritise sustainability and ethical practices in every project. Our services include logo design, motion graphics, annual reports, and bespoke illustrations that resonate with audiences. We leverage both print and digital platforms to create designs that meet accessibility standards while maintaining visual appeal.Our process begins with understanding client needs, followed by research, concept development, and iterative design testing. We provide comprehensive brand guidelines and ongoing support to ensure long-term consistency. Based in Edinburgh, we collaborate with clients across the UK and internationally through remote communication tools. Our work has been featured in diverse sectors, from mental health campaigns to environmental conservation projects. By combining technical expertise with creative storytelling, we help organisations communicate their messages effectively and make meaningful connections with their audiences.
Services
Branding
Animation
Publications
Logo Design
Illustration
Details
- Year established: 2005
Highlights and features
- We have 19 years of experience in graphic design and branding since 2005
- Our team creates fully bespoke illustrations tailored to your brand identity
- We prioritise sustainability and ethical collaboration in all projects
- We collaborate with clients across the UK and internationally through remote tools
- We provide comprehensive brand guidelines and ongoing design support
Services
Branding
We create cohesive brand identities that capture your organisation's essence through logos, colour schemes, typography, and visual elements. Our approach ensures consistency across all platforms while helping you stand out from competitors. By combining research with creative design, we develop brands that build trust and resonate with target audiences.
Animation
Our animation services bring brands to life through dynamic motion graphics and explainer videos. We specialise in creating engaging content for digital platforms that enhance message delivery. From social media clips to voiced animations, we use movement and typography to increase engagement and communicate complex ideas effectively.
Publications
We design print and digital publications that transform text documents into visually compelling materials. Our services include annual reports, policy documents, and brochures with custom typography and infographics. We ensure designs meet accessibility standards while maintaining brand consistency through elements like shaped bullet points and photographic holders.
Logo Design
Our logo design service creates distinctive visual identities that encapsulate brand values. We develop marks that work across various applications, from digital platforms to print materials. The process includes concept development and testing to ensure the logo effectively represents your organisation and stands out in competitive markets.
Illustration
We produce bespoke illustrations that enhance brand storytelling and visual communication. Our artwork is tailored to specific projects while maintaining stylistic consistency. For clients with budget constraints, we offer options to combine commissioned work with carefully selected stock illustrations to achieve cohesive visual outcomes.
People
Veronica Ferguson
Founder
Veronica founded Heedi Design in 2005 after working from her Leith box room. With over 18 years' experience, she has led the studio through multiple office moves and growth phases while maintaining a focus on ethical design practices and client collaboration.
Questions
What types of clients do you work with?
We collaborate with startups, established companies, NGOs, and international charities across various sectors including mental health, environmental conservation, and cultural organisations.
How do you approach new branding projects?
We begin by understanding your business goals and target audience, followed by research, concept development, and iterative design testing to create distinctive brand identities.
Can you handle both print and digital publications?
Yes, we specialise in creating accessible designs for both formats, including annual reports, brochures, and interactive PDFs while maintaining brand consistency.
What is your typical animation project timeline?
Timelines vary from weeks to months depending on complexity, with regular updates throughout the process from script outline to final animation delivery.
Do you offer post-project support?
We provide comprehensive brand guidelines and ongoing design updates to ensure your visual identity remains fresh and consistent across all platforms.
Are your illustrations fully custom-made?
We create bespoke illustrations tailored to your brand, though we can incorporate stock elements when budget constraints require a more cost-effective solution.
